Tuesday, August 30, 2011

Branding Notes

As we discussed, it is important to keep in mind that prospective students are the main target audience.

The website should emphasize the benefits of the class and "market" to Junior and Senior aged high school students.

Current bands can be listed on a page, however the design and marketing for the individual bands should be done by the CAM Records students or the bands themselves. We are marketing the class NOT the bands.

In addition it would be great to add an application form for bands that are interested in being signed by this student record label.

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