Notes: Production Meeting and Reel

We're coming to the end of the design phase! Angie is working on merchandise and the stationary package, 'Chia is working on the sleek new website and I'm cutting the reel.

Here are the notes from our weekly Production Meeting and storyboards and notes for the reel itself.

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Stenciled Shirts

Revised Business Cards

CAM Records Envelopes

Student-run Music Label Websites: Competitive Analysis

In attempting to find other student-run music labels like CAM Records I have found four websites that I think are a good representation of student-run music labels. For the purposes of attracting students into the program and presenting a competent presence on the web, it is particularly important to have a website that's clean and professional.

First is Baylor Univerity’s Uproar Records at http://www.uproarrecords.com/uproar/

This website includes lots of relevant information, is maintained with no broken links and is a coherent brand across every page. It’s a good example of a more professional presence, though it’s still too crowded and has under-utilized segments which should be grouped together or left out. The information contained in the website is sporadic and out-of-date.

The next site is The Hayes School of Music (Appalachian State University) Split Rail Records at http://www.splitrailrecords.com/

This website looks professional enough but many of the links are in disrepair and the information isn’t kept up to date. This site is too cluttered and has too many menu options, some of which have little meaning to the layperson.

The third site is Drexel University’s MAD Dragon Records at http://www.myspace.com/maddragonrecords.

MAD Dragon Records uses MySpace as their web presence. They have no coherent branding. They have little information and it is out of date. This is an unprofessional presence for a music business entity.

The last site is UNC-Chapel Hill’s Vinyl Press at http://vinylrecordsunc.wordpress.com/.

This page/wordpress site is linked to many different places and is not a professional presence on the web. Vinyl has no coherent branding across the myriad of different sites it has linked together. The information is missing, out of date and links are broken.

For CAM Record's website we want something professional looking . This means that like information should be grouped together to make the navigation more clean. Communication should be kept up to date or the page (blog, calendar or upcoming shows) should be left out. Branding should be consistent across every instance of appearance on the web.

           -Skye

FYI: The Intercollegiate Record Label Association website: studentrecordlabels.com

Decals

USB Wristbands

LIVE Concert Recordings available immediately after the show... http://everydayennui.blogspot.com/2009/06/live-in-flash-aderra-usb-wristbands-at.html

 

Business Card and Letterhead Layouts

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Business Card Back

Revised Logos for review

We had a great meeting with CAM Records/Class Act Media on Thursday. After reviewing the three style guides and various logos, Storm and Desiree mentioned a few of their favorites (shown on the top). I have taken these and Desiree's suggestions to compile a new selection of logos for review. On the very bottom you will see some logos I found for inspiration that have to do with downloads. There are already quite a few circle and arrow logos, so I want to be careful that we do not copy something that has already been done. Please leave any comments you have for changes before our class meeting on Tuesday. Thanks!

CAM Records: Client Meeting notes #2

Notes on the client meeting, icon sketches based on feedback and notes on competitive analysis and branding in general.

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Feedback

Here is some feedback we received after the client meeting from Desiree in terms of a new direction we could go in:

EPK Inspiration

This is my inspiration for the EPK, or "electronic press kit": a reel spotlighting the different music videos that have been made for CAM Records.

Note that there is a song playing over the entire piece - even when there are obviously pieces which have their own musical accompaniment, the flow of the piece depends on the unification under one song to generate the feeling that we're seing different parts of CAM Records. I also like the idea of using text (here, in a black band in the lower thirds with the studio/author) to clue watchers into the bands being shown, in case someone wants more info or wants to look a video up on YouTube.



-Skye

Angie's Web Style

http://www.jakprints.com/apparel/

http://us.moo.com/

http://www.48hourprint.com/

http://www.bannerpen.ca/

Skye's CAM Records Branding Revisions Extravaganza

WEBSITE:

Why hello, website!  Though this is a simple website, the many actual objects/artifacts add an abundance of interest. This is an example of the MEDIA page where there are links to the band's songs (perhaps a place where they can be purchased?) and a pop-up of the band's video. The pictures are of the class interacting, concerts on campus and the bands.

LOGOTYPE:

Because the logotype is so simple (in both the label and the typewriter form) it can be added to a plethora of objects or made to look like a sticker with no trouble.

However, for the sake of argument...

LOGO:

Here are some traditional logos that capture the "class", "music" and "classic" feel.

Angie's New Logos

CAM Records Creative Brief

Our initial design proposal for CAM Records.

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