Saturday, September 10, 2011

Revised Logos for review

We had a great meeting with CAM Records/Class Act Media on Thursday. After reviewing the three style guides and various logos, Storm and Desiree mentioned a few of their favorites (shown on the top). I have taken these and Desiree's suggestions to compile a new selection of logos for review. On the very bottom you will see some logos I found for inspiration that have to do with downloads. There are already quite a few circle and arrow logos, so I want to be careful that we do not copy something that has already been done. Please leave any comments you have for changes before our class meeting on Tuesday. Thanks!

CAM Records: Client Meeting notes #2

Notes on the client meeting, icon sketches based on feedback and notes on competitive analysis and branding in general.


Feedback

Here is some feedback we received after the client meeting from Desiree in terms of a new direction we could go in:

Thursday, September 8, 2011

EPK Inspiration

This is my inspiration for the EPK, or "electronic press kit": a reel spotlighting the different music videos that have been made for CAM Records.

Note that there is a song playing over the entire piece - even when there are obviously pieces which have their own musical accompaniment, the flow of the piece depends on the unification under one song to generate the feeling that we're seing different parts of CAM Records. I also like the idea of using text (here, in a black band in the lower thirds with the studio/author) to clue watchers into the bands being shown, in case someone wants more info or wants to look a video up on YouTube.



-Skye